Recently finished the High Park Initiatives Annual Report. This is my fifth year designing the report and donating time in support of the High Park Nature Centre. 

Creative Direction & Design

By Imaginary Forces

From Paul Rand Induction to the One Club Hall of Fame

Paul Rand

Depending on the nature of the problem, some or all of the psychological and intellectual factors implicit in game-playing are equally implicit in successful problem-solving:

Motivation. Competition. Challenge. Stimulus. Goal. Promise. Anticipation. Interest. Curiosity. Skill. Observation. Analysis. Perception. Judgment. Improvisation. Coordination. Timing. Concentration. Abstraction. Discretion. Discrimination. Economy. Patience. Restraint. Exploitation. Excitement. Enjoyment. Discovery. Reward. Fulfillment.

John Maeda

Reduce: The simplest way to achieve simplicity is through thoughtful reduction.
Organize: Organization makes a system of many appear fewer.
Time: Savings in time feel like simplicity.
Learn: Knowledge makes everything simpler.
Differences: Simplicity and complexity need each other.
Context: What lies in the periphery of simplicity is definitely not peripheral.
Emotion: More emotions are better than less.
Trust: In simplicity we trust.
Failure: Some things can never be made simple.
The One: Simplicity is about subtracting the obvious, and adding the meaningful.

Dieter Rams

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Milton Glaser

You can only work for people that you like.
If you have a choice, never have a job.
Some people are toxic, avoid them.
Professionalism is not enough, or the good is the enemy of the great.
Less is not necessarily more.
Style is not to be trusted.
How you live changes your brain.
Doubt is better than certainty.
On aging. 
Tell the truth.